AY is a cultural fashion brand founded in Japan with a mission to
archive and reinterpret historical Japanese textile culture for the modern world.

We collect, study, and digitize rare kimono textile designs and transform them into contemporary fashion items that can be worn globally.

Our work connects heritage craftsmanship with modern design and sustainable fashion.

The Story of Isesaki Meisen

Isesaki Meisen is a silk textile that once represented the playful spirit of Japanese fashion in the early 20th century.

Known for its bold colors and innovative patterns, it was widely loved during the Taisho and early Showa eras.

However, the industry has nearly disappeared.

AY is working to preserve and reintroduce these cultural designs to the world through modern fashion products.

About the Founder

Aya Murakami is the founder of AY, a Japanese cultural fashion brand dedicated to revitalizing traditional textile heritage.

Born in Isesaki City, the historical center of Meisen textile production, she works to reconnect this lost cultural craft with the global fashion industry.

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