AR provides the toy industry with a revolution where toys can become more interactive, and users’ smartphones and tablets can become a part of the toys, enhancing toys’ functions without raising production cost. Also, via apps and in-app purchases of digital goods, players' playing experience can be changed and furthered even after the purchase of the toys. The AR app can also become a direct conduit for the toy company to reach the customers.
For example, there is educational toy, Dr. King Zoo AR App, which targets children by providing an interactive and interesting way to learn more on animals and ecosystem. By scanning the flash cards designed by Dr. King Zoo with the mobile device’s camera, children can see 3D vivid animal on the mobile screen and they can take pictures with those virtual animals. More interestingly, cards can interact with each other if they are paired together in a logical combination, e.g. a virtual cow eating virtual grass.