Project name：KidsWinshare Plus
Location: Chengdu, China
Client: Xinhua Winshare Publishing & Media Co., Ltd.
Interior design: PANORAMA Design Group
Design Director: Horace Pan
Design Team: Katy Lau, Candy Kwok, SUE, Jianhao Yuan
Photographer: POPO VISION, GD Media
Completion Date: Oct 2020
Area: 2850 sqm
The concept of this family bookstore is "Learning in Rainbow". This is a non-traditional retail store but a composite parent-child space with four key functions: retail, learning, dining and amusement.
Situated in a shopping mall’s open space, the spatial layout is composed of series of curves to break the rigidity of the original boundary line and defined main circulations to connect all the 3 main entrances. To echo the curvilinear geometry, we’ve created an abstract world of a rainbow in children’s storybook, provoking their imaginations and letting parents to carry out different family activities. The design language manipulated symbolic colors and shapes of a rainbow to match the functional and emotional requirements and gave memorable spatial experience for different zones.
The second zone in blue tone is multi-purpose classrooms with caves of different sizes. Children can gain new knowledge in a learning space that is calm yet enhance their inspirations. All classrooms have natural light penetration so that they feel warm and relaxed during their study time.
Green > Healthiness
The third zone is a family restaurant in green tone which is composed of three different functional areas: a platform dining area surrounding the elliptical theatre, a bench sitting area opposite the open-kitchen, and a VIP area made of laser-cut white metal sheet depicting the shapes of a garden house. Immersed under tree-like light and shadow effect, different events including children's birthday parties and seminars can be held. Parents can also enjoy a casual lunch or afternoon tea when the children are taking classes and sharing parenting fun.
Brown > Energetic
The fourth zone is a play area in brown tone, children can make new friends and have fun in a kaleidoscope-like world. The multi-faceted mirror stainless steel ceiling created visual illusion and excitement to the space and depicted the message of “sky’s the limit”.