With thousands of established and new brands in the market, having a mascot to represent your organization is the simplest and most effective way to make an outstanding impression to your target audience. It allows unique and straight forward promotion where a character is custom made to fit the organization’s corporate identity. It can make strong and clear impressions on what the organization does, where it comes from, what is its position in the industry, etc. Complicated information will be delivered to the audience in an appealing, vivid and memorable manner. It is also timeless and free of scandals. While many brands suffer negative influences when their spokespersons are involved in controversies, a virtual character is easy to control and maintain the best image forever. It grows with the brand and multiplies the marketing power when it is deeply recognized by the public. It also provide great flexibility for your brand because a mascot can appear in any medium anytime. While they are perfect for traditional media like TV commercials and publications, characters can also utilize new media like online comics, animations, virtual reality and many more.
- They can ultimately become a brand of themselves and generate revenue through their own products.
- Good marketing potential.
- Through these appealing characters, an organization can open up new market segments of different age, gender and ethnicity.