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香港數碼市場策劃有限公司
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Online Reputation Management 網上聲譽管理
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聯絡供應商
描述

服務:

1. 與公眾維持友好的關係

現今網絡資訊發達的年代,建立品牌的形象、與公眾維持友好的關係,對你與你的品牌都十分重要。網絡聲譽管理更是一種網上宣傳方法,良好的品牌形象以及聲譽可令品牌變得更有價值。對客戶而言,良好以及正面的網絡聲譽亦是令他們對品牌感到安心的因素。因此,透過建立品牌正面評價、控制負面評價,可對你的品牌產生良好的影響。而網絡聲譽管理可協助你的品牌時刻監察網上輿論並作出即時反應,令你的品牌不被網絡負面評價影響同時保持正面形象。

2. 淡化負面意見

網絡聲譽管理會影響使用者購買決策,同時亦是令潛在客戶是否願意與你建立聯繫的第一步。根據American Express Customer Service Baromer的研究報告顯示,不滿意的服務體驗比滿意的服務體驗更容易被分享。在網上分享對品牌的意見對消費者而言十分容易,但要淡化負面意見的影響對品牌而言卻是十分困難,同時消費者負面的回饋也許會令其他對你的品牌感到興趣的潛在客戶卻步,因此,網絡聲譽管理是加強顧客對你的信任度的關鍵。

3. 建立正面評價

建立正面評價,淡化負面評價,透過網絡聲譽管理系統時刻監察外界對品牌的評價並作出即時的反應。利用專業的SEO服務將品牌正面的評論以及消息維持在搜尋結果的首頁,同時找出負面關鍵字眼,降低負面評論對品牌的影響。提升品牌形象的同時建立可信度,令潛在客戶對品牌有信心且不被負面評論影響。

Services:

1. Maintaining a friendly relationship with the public

In the age of advances in information technology, building up the brand’s image and maintaining a good relationship with the public are significant. Positive online reputation is the factor that makes customers feel trusty. ORM could help you to monitor the comments on the internet and give the immediate response.

2. Downplaying negative views

Online reputation management affects users' purchasing decisions and is the first step in getting potential customers to want to connect with you. According to a study by American Express Customer Service Baromer, unsatisfactory service experiences are more likely to be shared than satisfactory ones. While it is easy for consumers to share their opinions about your brand online, it can be difficult for brands to dilute the impact of negative feedback, and negative consumer feedback may deter other potential customers who are interested in your brand, so online reputation management is key to strengthening customer trust.

3. Create positive comments

Build positive reviews and de-emphasise negative ones by constantly monitoring and reacting to external reviews of your brand through your online reputation management system. Use professional SEO services to keep positive comments and messages on the front page of search results, while identifying negative keywords to reduce the impact of negative comments on the brand. This builds credibility while enhancing the brand image, giving potential customers confidence in the brand and not being influenced by negative reviews.


香港數碼市場策劃有限公司

香港數碼市場策劃有限公司

香港

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