W.H.Y. Brand Consultancy Limited

ClientCMU OmniClear Limited (CMU OmniClear) is a wholly owned subsidiary of CMU OmniClear Holdings Limited (CMU OmniClear Holdings), which is jointly owned by the Exchange Fund (as the majority shareholder) and Hong Kong Exchanges and Clearing Limited (as the minority shareholder). Since January 2025, CMU OmniClear has been carrying out the operations and business development activities of the Central Moneymarkets Unit (CMU)on behalf of the Hong Kong Monetary Authority (HKMA). Thinking We created the new brand identity to foreground trust, safety and global reach. Built on a generative-coding framework, the system produces a living library of programmatic, on-brand assets that signal precision, scalability and continuous innovation. Combined with 3D animation, the identity moves seamlessly across digital platforms, websites, social channels, events, publications and print—projecting a forward-looking presence that behaves like the infrastructure it represents: robust, adaptive and future-focused. 

Brand creation for CMU OmniClear

ClientMcLaren is a British luxury car manufacturer renowned for its high-performance supercars and success in Formula One racing. Founded by New Zealand racing driver Bruce McLaren in 1963, the company has become synonymous with speed, precision, and engineering excellence. With 183 race wins, 12 Drivers’ Championships, and 8 Constructors’ Championships, McLaren’s Formula One team is the second most successful in history. Today, McLaren is a global brand with a strong presence in markets around the world, producing some of the most innovative and sought-after supercars on the market.ThinkingAlthough McLaren has a successful business and a strong external brand, its employees lack a sense of belonging and are discontent with their work environment. Interestingly, the company’s existing brand guidance does not feature any photography of its employees, which presents an opportunity to refocus on the people who make up the organization. As part of a rebranding effort, we propose a new photography style that takes a more personal and informal approach to showcase the employees. Additionally, a “white boundary” framing device can be used to highlight the individual importance of each employee and convey a sense of exclusivity and prestige. 

Rebrand McLaren

ClientBranding and digital design for Bespoke, an exclusive customer loyalty programme. Offered by Hong Kong’s most prestigious shopping mall, Landmark, the brand celebrates the idea of individuality and subtle luxury. Bespoke works by analysing each member’s individual passions and fashion tastes, creating tailor-made rewards and privileges that cater to their personal interests. ThinkingOur bespoke software programme generates an individual binary code-based pattern for each member, which can be used online or instore to unlock tailored fashion privileges and experiences such as product drops, concierge services, salon treatments and fine dining experiences in the mall and online. 

Bespoke - Branding prestigious membership of Landmark

ClientA new residential development located in West London, an area long defined by its heritage of craft and manufacturing. From the production of Spitfire aircraft components and bespoke instruments for Bentley motor cars, to today’s independent perfumers, leather artisans, and jewellery designers, the streets surrounding Lyons Place are rooted in a culture of making. ThinkingOver 50 products and materials historically associated with the surrounding streets were carefully researched and sourced. These objects were then combined with elements from the interior design palette to construct a series of bespoke 3D sets. Each set maps the buildings, streets, and key features of the area—including Regent’s Canal, which runs alongside the development—creating a layered and spatial interpretation of place. By creating and photographing these crafted compositions, the project captures the spirit of the neighbourhood in an authentic and tangible way. The identity draws from the area’s heritage of making, translating it into a contemporary visual language. In doing so, the branding connects past and future—celebrating the legacy of craftsmanship while positioning Lyons Place as a continuation of that story. 

Brand Creation for Lyons Place

MINI PIKA STUDIO

As a freelance illustrator and designer, I offer a wide range of creative services tailored to your needs. My work is defined by a gentle color palette and a minimalist style that brings a sense of calm and joy to any project. My services include:• Brand Identity &amp; Logo Design• Custom Illustration &amp; Stationery• Print &amp; Digital Media Layouts I am dedicated to helping brands express their values through thoughtful, human-centered design. Let's start a conversation about your next project. 

 Graphics Design

ClientVodafoneis one of the world’s leading telecommunications companies, owning and operating networks in over 30 countries and serving more than 500 million users globally. The brand announced a significant evolution of its positioning strategy, alongside a global refresh of its visual identity and the transition from its long-standing strapline,“Power to You,” to a new direction. This shift reflects Vodafone’s belief that emerging technologies and digital services will play an increasingly positive role in transforming society and enhancing people’s quality of life in the years ahead. At the heart of this repositioning is a renewed sense of optimism, expressed through the new strapline:“The Future is Exciting.” ThinkingDeveloped in collaboration withSuperunion, the project focused on redefining Vodafone’s brand identity to align with its strategic shift toward digital transformation and deeper emotional engagement with its customers. The concept centres around a simple yet powerful visual device — a continuous red line. This line symbolises Vodafone’s digital journey, representing connectivity, movement, and progress. It acts as a unifying element across applications, guiding the visual narrative while reinforcing the brand’s role in connecting people across distances. The iconic Vodafone logo remains consistently central within the system, ensuring strong brand recognition while allowing the surrounding visual language to evolve dynamically. This balance between consistency and flexibility creates a refreshed identity that feels both familiar and forward-looking. Through a clean, minimal, and highly adaptable execution, the new identity system positions Vodafone as a future-ready brand — optimistic, human, and deeply connected to the evolving digital landscape. 

Vodafone - Rebranding for 500 million users in the world

Client TED is a media organisation that posts talks online for free distribution under the slogan “ideas worth spreading”. Houses of Parliament held their first ever TEDx talk inside the parliament. They invited 15 inspirational speakers giving speech on ‘Democracy and Representation’ to a full house of audience as well as hundred thousand online viewers. Thinking In collaboration with TEDx Houses of Parliament, our design was tailored to embody the event’s essence as a dynamic speakers’ festival. Centered around the theme ‘Voice of London,’ we harnessed sound wave graphics to artistically portray the iconic London skyline, bridging the gap between the tangible and the intangible. This visual identity not only captured the event’s spirit but also resonated globally, encapsulating the diverse and impactful conversations that shaped the occasion. 

Branding a unique campaign for UK Parliament TEDx HOP London

AI Limited

Trademark Registration: We assist businesses with local and international trademark registration. Our service helps protect branding, strengthen market position, and support long-term business value. 

TRADEMARK REGISTRATION

Zhongyao LinkTron Tech Co., Limited

Example - Rapeseed Oil Bottle Design:  Design inspiration of the bottle  The design inspiration of this bottle comes from the highly recognizable yak horn shape in the brand logo. By extracting the natural curves and contour features of the yak horn, the brand's visual symbol is ingeniously integrated into the product form, achieving a deep binding of the brand's genes and product design, and enhancing the brand's recognition and memory points.  Meanwhile, the bottle mouth adopts a specific angle of inclined design, which not only visually echoes the natural inclined posture of yak horns but also optimizes the oil pouring operation from an ergonomic perspective - the inclined structure can guide the liquid to flow in a directional manner, reducing residue and overflow during pouring. While ensuring the design aesthetics, it enhances the convenience and practicality of use. The organic unity of form and function has been achieved.   

Professional Design Services - Design, Food Packaging, Packaging, Printing, Book & Magazine.

ClientFoyers Lodge was originally built in the 1800s and is now lovingly restores as a boutique hotel. It is nestled on the picturesque shores of Loch Ness in Scotland. The lodge and the surrounding town of Foyers are famed for the ‘Fall of Foyers’ – a waterfall so beautiful that it has inspired many artists and writers, including Scotland’s most famous poet, Robert Burn. Thinking The new brand identity is inspired by a poem from Burns. He wrote the beloved poem ‘Lines On The Fall Of Foyers Near Loch-Ness.’ It vividly depicts the allure and power of the waterfall and became intrinsically linked to the town and the lodge itself. The creative approach embraces the stunning beauty of its surroundings whilst capturing the creative energy. The chosen colours reflect the four seasonal changes in the nature of Loch Ness while the expression of brush strokes symbolise human footprints in the nature. 

Brand Creation for Foyers Lodge

ClientDrax is the owner of the largest, cleanest and most efficient coal-fired power station in the UK, responsible for generating 7% of the country’s electricity. It is the UK’s leading supplier of sustainable power, fuelling our generators predominantly with biomass. With the new strategy of ‘Powering Tomorrow’, a fresh identity reflecting their direction is essential. Thinking In this rebrand, the heart of the identity is their new logo that is designed to represent how the three areas of their business (making, generating and selling) all work together to create the whole Drax offering. It does so in a style that echoes mathematical infinity symbolism, underpinning the sustainability agenda which Drax leads. It is coloured with a vibrant palette which represents energy, vision and balance.

Drax - Rebranding power station in the UK

Daiwa Metal Works Co Ltd

Let Every School's Spirit Shine Brightly! A school emblem is far more than a simple logo. It is a visual representation of the school's identity, history, values and aspirations. When teachers and students enter the campus every day and see the familiar school emblem sign at first sight, they will feel a sense of belonging. This is the power of the school emblem sign. We specialize in customizing school emblem signs, using exquisite craftsmanship and personalized design to make the story of every school visible and memorable.  Brand：DAIWA Optional Materials: Stainless Steel, Aluminum,Copper,Iron,Acrylic; Metal surface：Painted;Brushed, Satin or Mirror Polished (Plating are available); Customised：YES.       

Custom School Emblem Signage

ClientSince its establishment in 1993, Vertice has fostered significant relationships with designers, curating a unique and lasting collection of craftsmanship for a diverse range of clients. Each item is thoughtfully selected, embodying the distinct essence of Vertice. Throughout the years, Vertice has perfected its customer service, offering authentic experiences that invite customers to immerse themselves in the stories behind each designer and their creations. The inviting and comfortable atmosphere of Vertice enhances sensory engagement, facilitating a deeper connection for customers with the store’s unique and artistically avant-garde pieces. ThinkingThe CEO of the company harbors a profound connection with history while remaining firmly grounded in the present. This dichotomy inspired the development of a novel identity, termed the “evolving spatial continuum.” This concept artfully merges disparate eras within a singular spatial framework, crafting a tapestry of moments captured in one image. To embody this idea, a custom program was devised using Processing, designed to generate a captivating image that encapsulates this fusion of time within a unified space. The final image stands as a testament to the company’s forward-thinking mindset and its reverence for both historical and contemporary influences. 

Vertice  - London luxury avant garde fashion store

Guangdong Qunlong Technology Co., Ltd

花型库已全面扩容 随意组合；模块精度升级 定制细节更佳；材质严选 品质可靠；全流程解决方案 等您来定制 

26200-向阳四季-春

Tadaland Limited

   Tadaland x E.TEA Chinese New Year Campaignhttps://tadaland.net/blogs/blog/tadaland-x-e-tea-chinese-new-year-campaign  Tadaland and E.Tea teamed up for a special collaboration to celebrate the Chinese New Year of the Rabbit! The beloved Tadamate Mellow the rabbit (ISFP personality type) and her friend Apollo (INFP personality type) make special appearances on limited edition cups for E.Tea’s popular bubble tea and fruit teas and were offered at exclusive discounts. They were available at all 32 stores across Hong Kong and the cute characters were featured on the large posters decorating each store. They attracted much love and attention from foodies and were popular with KOLs and social media bloggers. This collab marks the first time the two Hong Kong brands have worked together. Tadaland tailor-designed a playful set of animated stickers for E.Tea, usable on WhatsApp and Signal. The stickers allow fans to send New Year greetings in an adorable and playful manner, sharing the joy of the festive season with family and friends. Download ouranimatedstickers below! https://getstickerpack.com/stickers/tadaland-x-etea-cny-2023(FREE) https://whatsticker.online/p/647912yTURO2T/US/zh(FREE) https://store.line.me/stickershop/product/21964051/en(PAID)  Tadaland x 茶星人 新春推廣活動https://tadaland.net/zh/blogs/blog/tadaland-x-e-tea-chinese-new-year-campaign   Tadaland 與茶星人E.Tea 聯手合作，慶祝農曆新年兔年的來臨！ 推廣期間於任何茶星人分店購買各種珍珠奶茶和水果茶會發現棉棉兔（ISFP 人格類型）和菠蘿龜（INFP 人格類型）出現在限量版杯子上。顧客更可享獨家折扣。全港 32 家分店都貼上可愛的菠蘿龜與棉棉兔大型海報，非常吸引目光，更有不少美食家、KOL 和社交媒體博主打卡和轉載。 是此聯手是兩個香港品牌的首次合作。 Tadaland 特為茶星人度身設計了一套風格鬼馬的限量版動態貼圖，適用於 WhatsApp 和 Signal。 這一系列貼圖讓人們在新年期間能透過可愛的方式向親朋好友傳遞新春祝福，共同歡度一個熱鬧喜慶的新年。 下載我們的鬼馬動態貼圖吧！ https://getstickerpack.com/stickers/tadaland-x-etea-cny-2023(免費) https://whatsticker.online/p/647912yTURO2T/US/zh (免費) https://store.line.me/stickershop/product/21964051/en (需付費)   

IP Character Licensing Service- Food & Beverage (餐飲授權服務)

Plant 216 Co. Limited

This outlined packaging design service is provided by a renowned design company, Plant216 Company Limited. All designs are tailor made to each client&rsquo;s requirements. This packaging design will surely enhanced the attractiveness of your products.
 
  Monitored by a group of professional. 
  Further enquiries are welcome. 
 

Packaging Design

Yangjiang Market Value Enterprise Company Limited

From custom branding to unique product designs, Yangjiang Market Value offers flexible OEM and ODM services to help businesses create exclusive products tailored to their market.  

PACKAGE DESIGN

PPW Sports & Entertainment (HK) Ltd

BOOTO is a shy and timid rabbit who conveys your warm heart for your love. BOOTO takes joy in completing his duty by delivering message through a message band inside its muffler. People can write a letter on it, and send BOOTO to someone you care and love. 	 Designs and colors of BOOTO&rsquo;s mufflers are changeable. 	 BOOTO license shares love and pleasure across languages and continents. 	 We had worked with a variety of industries in Korea: performed in the K-POP MV, cosmetic, plush toy, household, apparel, even collaborated with the airline and some entertainment shows such as Running Man, Big Bang, 2NE1, etc. 	 We offer fans a unique experience and entertainment.  

BOOTO Licensing

Propagate Intellectual Property Ltd

Design Unique

San-Byte Creative Japan Co., Ltd

the bears' school

Mellan Ltd

Featured is&nbsp;a lens coating service that offers various styles.&nbsp;The one-side visible style allows people to see the logo but the wearer's&nbsp;sight is&nbsp;not hindered. The two-side visible style allows the logo to be seen on both sides. The anti-counterfeit style features an invisible logo that only becomes visible only while in contact with steam.   Ideal promotional method.   Available in three colors.  

Lens Logo Coating

Guangdong Gaowei Printing & Packaging Technology Co., Ltd.

Carton customization

Time Grand Limited

Creating Distinctive Watches for Modern Brands Tailor-made analyses to align with brand identity, trends, niche targets, and pricing strategies. We work closely with clients to understand their brand positioning, target audience and market opportunities, helping them define a clear product direction before moving into design and development. Hand sketches, artistic drawings, 2D/3D renderings, 3D prints, animations, and fully functional samples. From early concept visualisation to tangible prototypes, we support each stage of the design process with creative and technical outputs that help clients review, refine and finalise their watch concepts efficiently.    

ODM / OEM · Consultation · Design

BE (ART) LIMITED

CRIIICHI: Where Art, Culture, and Imagination ConvergeHailing from a lost civilization, the CRIIICHI journey through human history and bedtime stories. As a unique "cultural vessel," they physically transform into the protagonists of the tales they inhabit, making them a highly adaptable IP for sophisticated storytelling. Our Core Expertise: Bespoke IP Crossover Tailored Transformations: CRIIICHI is a highly agile IP. Because our characters journey through dreams to become the protagonist of any tale, they naturally adapt to your brand's specific narrative. Seamless Integration: From classical art to modern retail themes, we excel at merging your core message with our high-end 2D and 3D visual language to create something entirely exclusive for your audience.  Why Partner With Us? Art-Centric Aesthetics: Rooted in designer-toy sensibilities, our high-end visual appeal is perfect for arts organizations, galleries, and design-conscious brands. Immersive World-Building: Backed by our own original universe, CRIIICHI offers a complete narrative ecosystem—perfect for building multi-layered, story-driven spatial designs. End-to-End Capabilities (2D &amp; 3D): We provide comprehensive, ready-to-use assets. From intricate 2D illustrations for print to high-fidelity 3D models ready for physical production, we support a massive range of licensing formats. Location-Based Entertainment (LBE): Our characters and their lore are optimized for public installations, interactive mall activations, and pop-up exhibitions. Exclusive Co-Creation: We offer the ultimate flexibility to co-create tailor-made content, exclusive regional editions, and thematic designs specific to your venue.    Collaborative Opportunities (Including but not limited to): Location-Based Entertainment (LBE): Large-scale installations, interactive mall activations, and themed pop-up spaces. Art &amp; Cultural Crossovers: Museum collaborations, gallery-exclusive merchandise, and cultural festival tie-ins. Premium Consumer Goods: High-end collectible art toys, lifestyle accessories, stationery, and apparel. Tailored Licensing Solutions: Have a unique format in mind? We are highly adaptable and ready to co-create digital or physical campaigns tailored to your brand's vision.  ʕ •ᴥ•ʔ ———————————————— ʕ•ᴥ• ʔ 𝗖𝗢𝗡𝗧𝗔𝗖𝗧 𝗨𝗦 Instagram: https://www.instagram.com/criiichi Website: https://criiichi.com/  

My Sourcing