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O2O 營銷模式(Online-to-Offline Marketing) 是品牌實現數碼轉型的關鍵,即透過線上營銷活動或線上消費,將潛在顧客帶至線下的實體店。網絡平台蓬勃發展,品牌可透過社交平台、電郵、搜尋引擎廣告等不同的線上渠道接觸客戶,提供最新產品資訊和發放優惠,從而把網上的顧客帶到線下的實體零售點。 Online-to-Offline Marketing is a practice of using online marketing to drive potential customer...
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