Cleddau Red HI & LO Product Description

Cleddau Red is our Welsh Red Ale, brewed as a matched HI and LO pair under Cleddau Brewing Co.’s own market position: Dual Strength Brewing.

This is not simply one full-strength beer and one lighter alternative. It is one beer family, created to give consumers a genuine choice of strength without asking them to change style, brand, flavour expectation or drinking occasion. Cleddau Red HI and Cleddau Red LO sit together as two expressions of the same idea: One Recipe. Two Expressions.

Cleddau Red HI is the full-strength expression at 5.0% ABV. It is smooth, balanced and malt-led, with a warm red colour, gentle caramel sweetness, light biscuit notes and a clean, satisfying finish. It delivers the depth and character expected from a classic red ale, while remaining approachable, modern and highly drinkable.

Cleddau Red LO is the lower-strength expression at 2.2% ABV. It keeps the same red ale identity in a lighter, more moderate format, offering soft malt character, gentle bitterness and easy drinkability. It is designed for consumers who want proper beer flavour with less alcohol, without feeling that they have been pushed into a completely different product.

Together, Red HI and Red LO show what Dual Strength Brewing means in practice. The HI version serves fuller-strength occasions: evening drinks, food pairing, craft beer discovery, premium retail purchase and moments when consumers want more body and presence. The LO version serves moderation-led occasions: lunchtime, midweek drinking, daytime events, pacing, designated-driver moments and consumers reducing alcohol without leaving beer behind.

For retailers, importers and distributors, the paired format creates a clear and commercially useful range architecture. The HI and LO cans work together visually, making the strength choice easy to understand at shelf, in a fridge, on a bar or in a trade presentation. Rather than hiding lower-strength beer away as a separate compromise, Cleddau places choice at the centre of the brand.

Cleddau Brewing Co. is an independent Welsh brewery based in Pembroke Dock, Pembrokeshire. The name Cleddau comes from the local river system, and the brand reflects connection to place, community and choice. The beers are Welsh-born, but the proposition is relevant to modern beer markets everywhere: consumers want quality, flavour and flexibility.

Cleddau Red HI & LO offers buyers a distinctive Welsh craft beer proposition with strong shelf presence, broad consumer relevance and a simple message that can be understood quickly: same beer family, different strength for different moments.

Premium, approachable and export-ready, Cleddau Red HI & LO is a strong entry point into the Cleddau range and a clear example of our Dual Strength Brewing position.