Custom Merchandise + AR & Digital Layers

Exposed Layers Studio helps brands turn existing merchandise, packaging and physical objects into interactive customer touchpoints.

This service is designed for products that may already be manufactured or supplied by the client, including coasters, packaging, hangtags, cups, keychains, promotional items, branded gifts, retail objects and other non-apparel merchandise.

Rather than replacing the physical product, Exposed Layers adds an optional digital layer around it.

Possible integrations include:

• Augmented Reality / WebAR
• QR Code experiences
• Interactive product storytelling
• Campaign content
• Digital artwork and animation
• Member or customer access
• Post-purchase content
• Digital Product Passport / DPP+
• NFC integration where technically suitable

AR is often the simplest way to activate an existing product because it can work with visual elements already present on the object or packaging.

NFC integration is available where product material, placement and use conditions allow it and is reviewed on a project-by-project basis.

Clients may continue using their existing manufacturer, ecommerce, retail or distribution channels while Exposed Layers provides the interactive digital experience and hosting layer.

Pricing is quoted individually based on the existing product, quantity, digital experience, creative requirements and technical integration.