The ONLY All-purpose Plant-based Pork is in Town Now

The game-changing OmniPork is created to be an all-purpose plant-based pork analogue that is nutritionally superior and environmentally friendly. White colour has been chosen as the main colour for the pack to convey a feeling of futurism, freshness, and cleanliness, symbolizing a new beginning for the food industry. Pink colour has been adopted as a highlight to represent love and passion, bringing out a message that “this plant-based pork will create harmony to the livestock industry and environment.” The brand graphic “!” (the exclamation mark) plays an important role as announcing this revolutionary plant-based pork has arrived in the city.

新豬肉是全亞洲首個味道、質感、香氣均與真免治豬肉無異的「植物豬肉」。以先進的食品科技締造「未來肉類」，希望善待地球和生命。ReALLY在設計上選用白色為主色營造未來感，更為品牌加入標誌性的「！」，以突顯產品的創新設計和理念。

brand identity