The design is inspired by the symbol of love - the heart shape. Hearts have long been associated with love, affection, and emotions. The addition of numerous rhinestones not only enhances its visual appeal, making it glittery and eye - catching, but also symbolizes beauty, preciousness, and the idea of something special. This keychain is likely targeted at those who appreciate romantic and decorative items, aiming to combine practicality with a touch of elegance and a strong expression of love - related emotions.