Ted Baker’s original style has become a global phenomenon. Since its beginnings in 1988, Ted Baker has pioneered the finest quality men’s and womenswear.

The brand’s quirky details and humourous take on life has been embraced by its many fashionable fans. For its 2025 sunglass collection, the brand introduces a new assortment for women and men.

For women, the brand takes a vintage vacation with 1950s shapes and laminations entwined with beachy vibes and nostalgic nautical hues. The collection features a decadent touch including pressed metal bows, diamantes, high-shine and saturated colours with enamel infills. The retro feeling continues with earthy tones, patterned rim wires and bevelled details, while iconic floral prints and signature bows in feminine colours makes the SUN25 collection ‘eyeconic’.

For men, a sportscore approach injects a retro sporty edge with a mix of timeless styling and trend-led details. Alongside, a reassuring retro and heritage feeling is embraced with laminations, textured translucence and patterned wire cores and rims.