Client 
CMU OmniClear Limited (CMU OmniClear) is a wholly owned subsidiary of CMU OmniClear Holdings Limited (CMU OmniClear Holdings), which is jointly owned by the Exchange Fund (as the majority shareholder) and Hong Kong Exchanges and Clearing Limited (as the minority shareholder). Since January 2025, CMU OmniClear has been carrying out the operations and business development activities of the Central Moneymarkets Unit (CMU)
on behalf of the Hong Kong Monetary Authority (HKMA).

Thinking

We created the new brand identity to foreground trust, safety and global reach. Built on a generative-coding framework, the system produces a living library of programmatic, on-brand assets that signal precision, scalability and continuous innovation. Combined with 3D animation, the identity moves seamlessly across digital platforms, websites, social channels, events, publications and print—projecting a forward-looking presence that behaves like the infrastructure it represents: robust, adaptive and future-focused.