Loyalty Card -  VIP cards, membership card, discount card
Usually used to collect customer information (name, age, gender, income range and etc) for marketing research.

Identification Card -  staff card, access card
Identification card are not only limited to verifying a person’s identity, it also controls the access right to certain areas for a better understanding of card holders’ access behavior.
 
Transaction Card -  Prepaid phone card, e-money card
Stored with a value that enables card holders to undertake one or more business transaction.
 
Souvenir Card
Souvenir card can be tailor-made to match your business strategies; it can direct your messages to your customers.
 
Gift Card
Widely used among retailers, gift card is stored with a monetary value and can draw new customers into stores.