pDOOH, or Programmatic Digital Out of Home advertising, represents the automated buying, selling, and delivery of outdoor advertising in real-time. It's the convergence of classic OOH exposure with modern digital technology, allowing for more dynamic ad placements.

pOOH或「戶外廣告媒體」是指在家外發現的任何廣告，通常包括靜態廣告牌、海報和標誌。pDOOH，即程式化數碼戶外廣告，代表實時自動化購買、銷售和交付戶外廣告的方式。這是傳統OOH曝光與現代數碼技術的結合，允許更動態的廣告部署。