Professional Services

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Professional Services Service Providers and Companies

Marketing & Public Relations

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Marketing & Public Relations Service Providers and Companies

Brand Strategy

service

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Brand Strategy Service Providers and Companies

W.H.Y. Brand Consultancy Limited

ClientMcLaren is a British luxury car manufacturer renowned for its high-performance supercars and success in Formula One racing. Founded by New Zealand racing driver Bruce McLaren in 1963, the company has become synonymous with speed, precision, and engineering excellence. With 183 race wins, 12 Drivers’ Championships, and 8 Constructors’ Championships, McLaren’s Formula One team is the second most successful in history. Today, McLaren is a global brand with a strong presence in markets around the world, producing some of the most innovative and sought-after supercars on the market.ThinkingAlthough McLaren has a successful business and a strong external brand, its employees lack a sense of belonging and are discontent with their work environment. Interestingly, the company’s existing brand guidance does not feature any photography of its employees, which presents an opportunity to refocus on the people who make up the organization. As part of a rebranding effort, we propose a new photography style that takes a more personal and informal approach to showcase the employees. Additionally, a “white boundary” framing device can be used to highlight the individual importance of each employee and convey a sense of exclusivity and prestige. 

Rebrand McLaren

ClientVodafoneis one of the world’s leading telecommunications companies, owning and operating networks in over 30 countries and serving more than 500 million users globally. The brand announced a significant evolution of its positioning strategy, alongside a global refresh of its visual identity and the transition from its long-standing strapline,“Power to You,” to a new direction. This shift reflects Vodafone’s belief that emerging technologies and digital services will play an increasingly positive role in transforming society and enhancing people’s quality of life in the years ahead. At the heart of this repositioning is a renewed sense of optimism, expressed through the new strapline:“The Future is Exciting.” ThinkingDeveloped in collaboration withSuperunion, the project focused on redefining Vodafone’s brand identity to align with its strategic shift toward digital transformation and deeper emotional engagement with its customers. The concept centres around a simple yet powerful visual device — a continuous red line. This line symbolises Vodafone’s digital journey, representing connectivity, movement, and progress. It acts as a unifying element across applications, guiding the visual narrative while reinforcing the brand’s role in connecting people across distances. The iconic Vodafone logo remains consistently central within the system, ensuring strong brand recognition while allowing the surrounding visual language to evolve dynamically. This balance between consistency and flexibility creates a refreshed identity that feels both familiar and forward-looking. Through a clean, minimal, and highly adaptable execution, the new identity system positions Vodafone as a future-ready brand — optimistic, human, and deeply connected to the evolving digital landscape. 

Vodafone - Rebranding for 500 million users in the world

ClientBranding and digital design for Bespoke, an exclusive customer loyalty programme. Offered by Hong Kong’s most prestigious shopping mall, Landmark, the brand celebrates the idea of individuality and subtle luxury. Bespoke works by analysing each member’s individual passions and fashion tastes, creating tailor-made rewards and privileges that cater to their personal interests. ThinkingOur bespoke software programme generates an individual binary code-based pattern for each member, which can be used online or instore to unlock tailored fashion privileges and experiences such as product drops, concierge services, salon treatments and fine dining experiences in the mall and online. 

Bespoke - Branding prestigious membership of Landmark

ClientCMU OmniClear Limited (CMU OmniClear) is a wholly owned subsidiary of CMU OmniClear Holdings Limited (CMU OmniClear Holdings), which is jointly owned by the Exchange Fund (as the majority shareholder) and Hong Kong Exchanges and Clearing Limited (as the minority shareholder). Since January 2025, CMU OmniClear has been carrying out the operations and business development activities of the Central Moneymarkets Unit (CMU)on behalf of the Hong Kong Monetary Authority (HKMA). Thinking We created the new brand identity to foreground trust, safety and global reach. Built on a generative-coding framework, the system produces a living library of programmatic, on-brand assets that signal precision, scalability and continuous innovation. Combined with 3D animation, the identity moves seamlessly across digital platforms, websites, social channels, events, publications and print—projecting a forward-looking presence that behaves like the infrastructure it represents: robust, adaptive and future-focused. 

Brand creation for CMU OmniClear

ClientSince its establishment in 1993, Vertice has fostered significant relationships with designers, curating a unique and lasting collection of craftsmanship for a diverse range of clients. Each item is thoughtfully selected, embodying the distinct essence of Vertice. Throughout the years, Vertice has perfected its customer service, offering authentic experiences that invite customers to immerse themselves in the stories behind each designer and their creations. The inviting and comfortable atmosphere of Vertice enhances sensory engagement, facilitating a deeper connection for customers with the store’s unique and artistically avant-garde pieces. ThinkingThe CEO of the company harbors a profound connection with history while remaining firmly grounded in the present. This dichotomy inspired the development of a novel identity, termed the “evolving spatial continuum.” This concept artfully merges disparate eras within a singular spatial framework, crafting a tapestry of moments captured in one image. To embody this idea, a custom program was devised using Processing, designed to generate a captivating image that encapsulates this fusion of time within a unified space. The final image stands as a testament to the company’s forward-thinking mindset and its reverence for both historical and contemporary influences. 

Vertice  - London luxury avant garde fashion store

Tektos Ecosystems Limited

Tektos Ecosystems Limited is a service company that serves as one-stop shop for your tech needs from the Product Design, Engineering, Manufacturing to the creation and development of Apps &amp; Backend.

Tektos Ecosystems Limited Services

Techies India Inc.

We have a perceptive web design experience that takes a holistic view of factors such as, nature of your business, your requirement from a web presence and your target audience, before designing your website. We have expertise in advanced cutting-edge web design technologies that assist in transforming your site to a viable business proposition. With a rich skill-base of our experienced web development team, we also come across a natural choice of partner for your website development needs.
 
  Design and development: websites and 4 mobile apps. 
  Extensive experience in web and mobile app design and development. 
  iPhone mobile application development, Android based mobile application development, and BlackBerry application development. 
 

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