The company was founded in 1974 and listed on The Stock Exchange of Hong Kong Limited in August 1997 and was privatized in January 2005. The Group of Alpha General (Holdings) Limited and its subsidiaries are principally engaged in the marketing and distribution of quality electrical appliances and hi-tech products, including the renowned ‘GENERAL’ air-conditioning unit, refrigerator, ‘GALA’ washing machine and de-humidifier. In 1976, its subsidiary, Alpha Appliances Ltd. (AAL) commenced its partnership with the manufacturer of ‘GENERAL’ in Japan and strived to provide consumers with the best products and services in the capacity of the sole agent of ‘GENERAL’ air-conditioning units in Hong Kong and Macau. After years of efforts and with its sensitivity to the electrical appliances market, AAL has been able to promote ‘GENERAL’ air-conditioning units to be one of the most popular brands in Hong Kong, which is widely used by major land developers, government departments, hospitals, schools and private organizations. AAL has secured its leading role in Hong Kong’s electrical appliances industry.

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Alpha General (Holdings) Limited

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