Fundamental Media launched in 2003 with the intention of redefining the service offered by media agencies to practitioners in financial services.
Initially, representing exclusively asset managers, our approach and solutions assisted our clients in optimizing their media schedules, enhancing their access to clients and reducing their media and marketing cost per unit.
In 2009, Fundamental Media increased scope to represent a selection of securities services practitioners. This increase in scope very quickly expanded to encompass certain corporate and investment banking business lines.
Our commitment to our clients centers on our approach to media planning. Every project we work on is ‘built’ from the bottom up. This ensures each plan is designed to support our clients’ goals. No plan is ever provided ‘off the shelf’.
Being the youngest agency in this sector, we believe that our client list and position with the media are the best independent measures of our business model and approach.
In addition to our increase in scope, we have also increased the range of services offered. Providing analysis, planning and buying for more than just traditional media of print and online, we also provide full support for event, research, award, outdoor and mobile media planning.
We are a multilingual agency providing a dedicated global service, with offices in the UK, Germany, Dubai, Hong Kong and soon New York.



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