Founder of Mytianran, Mr. Timothy Cheung, was inspired by his interest in Lingzhi since his improvements of asthma, and the brand was established in 2020 with a comprehensive system for cultivation, scientific research, production and selling of different Lingzhi products in Hong Kong. Mytianran’s cultivation centre has granted “Organic Crop Production Certification” from Hong Kong Organic Resource Centre in 2020 to certify all cultivated Lingzhi and mushroom products are organic. Manufacturing plant in Hong Kong was granted “ISO 22000” Food Safety Management System and “HACCP” certification to ensure high standards of food safety. 

Mytianran has invited celebrity Nancy Sit as spokesperson, and adopted marketing strategies of above-the-line and below-the-line. It actively engages in promoting its brand and products through advertisements of Cross-Harbour Tunnel advertising boards, bus wrap and MTR stations’ advertising boards to increase exposure. Simultaneously, founder of Mytianran was interviewed by TVB programme and Now TV programme “Business‧Vision”to increase brand awareness.

Mytianran aggressively promotes its brand in Hong Kong and its efforts are highly recognized. The brand was honoured with “2020 Hong Kong Emerging Brand Award”.

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Tian Ran HealthCare Limited

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