Xinjiang Military Reclamation 1949 Agri-Culture-Tourism Industry Development Co., Ltd.

"Junken 1949" is a regional public brand meticulously built by the Division and City. Xinjiang Military Reclamation 1949 Agri-Culture-Tourism Industry Development Co., Ltd., a state-owned enterprise, serves as the exclusive operator. Adhering to the model of government leadership, market-oriented operation, and integrated management, it has established the core value connotation of "serving quality life" for the "Junken 1949" public brand through value shaping at four levels: products, production areas, industries, and culture.
Based on five major industries in Shihezi, namely dairy products, beef and mutton, red wine, cotton products, and characteristic fruits and vegetables, the product system strictly implements the brand philosophy of "high production standards, strict management requirements, authentic raw materials, solid quality, and 100% service". It helps upgrade industrial development and realizes the strategic positioning of "leading the clustering of modern agricultural industries in western China".
Meanwhile, efforts are being made to establish a supply chain system for "Junken 1949" brand products and a trading system covering both online and offline channels. It actively integrates advantageous resources in agriculture, culture, and tourism, explores the development model of integrating military and local areas, strives to expand the national market, connects with domestic high-end resource platforms, and endeavors to build a highland of agricultural brands for the Corps.

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Xinjiang Military Reclamation 1949 Agri-Culture-Tourism Industry Development Co., Ltd.

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