Director Toy Co., Ltd.

Director Toy Co., Ltd. began in 1988 as one of Thailand’s original plastic toy manufacturers, creating playful, affordable products that became part of everyday childhood across the country. Backed by over 38 years of expertise in plastic injection moulding, the company built a strong foundation in design-led production. With this background, Director Toy has evolved into a lifestyle manufacturer, expanding beyond toys into home, gifting, and everyday products. This shift is led by Niknax, a bold and playful home and lifestyle brand, and eevee, a complementary line focused on clean, minimal design. Fupi extends the company’s offering into snacks, bringing the same sense of fun into everyday consumption. Complementing its brands, Director Toy offers OEM manufacturing and distribution, enabling end-to-end product creation and market access.

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Director Toy Co., Ltd.

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