Montres Michel Herbelin SA

In the last century, Michel Herbelin founded his eponymous brand as an independent family-owned traditional French watchmaking company in Charquemont, in the region of Haut-Doubs near the Swiss border. Set in the heart of the manufacturing region of Fine Watchmaking, close to its main suppliers to ensure absolute control over production, the company has its own design studio within the workshops where watches are assembled. Beautifully made in a price range from €300 to € 3,000, Michel Herbelin watches are exclusively equipped with Swiss movements. In 2019, annual production reached 85,000 watches, with distribution through 3,000 points of sale across 50 countries. Heir to a watchmaking tradition stretching back over 70 years, this Jura brand is spurred on by the passion of a family that has seen three generations take up the craft since 1947.

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Montres Michel Herbelin SA

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