Pictures have the great ability to strongly influence our choices. Unlike words which are processed by our short-term memory, images are directly stored in our long-term memory where they are permanently held.
The most appealing pictures can convey communication in a very effective way and they can especially influence our feelings. In particular, graphic communication is widely popular because, compared to text, images can be differently perceived: they are able to speed up and increase our learning level, thus facilitating understanding and memorization.
Visuals can be processed 60,000 times faster than words.
The creation of a ‘brand identity’ mainly relies on graphics.
By combining images and text, we achieve a strong communication power which doesn’t belong to these elements whether used individually.
In the absence of pictures, each idea can get lost in a heap of words. But without words, a picture can be perceived as equivocal. Therefore, with a narrow interconnection of text and visual items, we can create a message capable of increasing our ability to receive, understand and synthesize the concept that we want to transmit.
DigItaly is the digital printing technique which allows you to reproduce photographic images with the certainty of achieving perfectly visible details, even on a very small object like a pen barrel.
DigItaly can be used to reproduce photographic pictures or create small-sized logos or number and letter sequences, such as barcodes.
This is the way to obtain a very detailed image to convey a strongly impacting communication on a pen that won’t certainly pass unnoticed.
Retractable ballpoint pen. Made in Italy. High quality material. 2Kms writing. Full wrap High Resolution digital print on barrel