Scented pen with full wrap high resolution digital print. The 4th dimension ...in promotion Since the 1990s olfactory marketing has been growing in importance, in sectors ranging from retailing to entertainment. In a market saturated with too many commonplace visual contents and exploited auditory messages, olfactory communication has shown itself to be both innovative and effective.

• As a channel of communication the sense of smell is less crowded and more instinctive, therefore more receptive.
• Smell is the only one of the five senses whose messages go directly to the brain without intermediate processing.
• It’s the most primitive, emotional sense, and the most irrational.
• The clip of Pura DigItaly is injected using a scented polymer coming from cellulose of wood, raw material ideally suited to carry scents.
• Pura DigItaly combines a scent to a photo realistic customisation, adding up to a new way of impressing a company’s brand identity on the memory of the consumer.
• A global impact created by an olfactory experience plus a photo realistic customisation adds up to a new way of impressing a company’s brand identity on the memory of the consumer. Scent makes a brand identity more unique.
• Digital customisation rises the perception of quality. Find out our 7 available aromas combined with translucid colours. We can incorporate any other fragrance and cu¬stomize any colour to match it. Retractable ballpoint pen.
• Made in Italy. High quality material. 2Kms writing. Full wrap High Resolution digital print on barrel with scented clip