"Oh, it's delicious!" This is the taste we are confident will satisfy everyone. Miyazaki Beef is the highest quality Wagyu beef, which has won the "Japan's No. 1" award for two consecutive years at the National Wagyu Beef Competition, where the best Wagyu beef is gathered from all over Japan once every five years and its meat quality is evaluated. The beef is sired by a breeding bull selected from among the black Wagyu beef produced and fattened in Miyazaki Prefecture, and is known as "Miyazaki Beef" and has been branded as grade 4 or higher on the grading standards set by the Japan Meat Grading Association. Miyazaki Beef was born as a result of repeated unique crossbreeding while taking advantage of the characteristics of the three major breeds in Japan: the "Kedaka" breed, which is known for its excellent physique, the "Ito" breed, which is known for its well-balanced breeding, and the "Tajima" breed, which boasts high meat quality.

Calves that will become national brand beef

Another feature of Wagyu beef production in Miyazaki is that about 40% of the calves (9-10 months old) born and raised in Miyazaki are shipped outside the prefecture and raised to become famous brand cattle across the country . The farms that give birth to and raise the calves, known as "breeding farms," are mostly small-scale livestock farmers, who raise the cows with care as members of the family until the day of shipment.

The shipped calves are raised by "fattening farms" who fatten them into beef cattle, and during the fattening period from 10 to 30 months after birth, the calves are fed grass and grain feed according to the fattening stage while being closely monitored for their physical condition. Miyazaki Beef is the highest quality Wagyu beef born from the abundant nature and the generous love of farmers.

Deep flavor

Artistically marbled beef with firm, tender red meat and fat that is sweet and flavorful. It is delicious in steak, shabu-shabu, yakiniku, roast beef, and hamburger. This fragrant meat juice and meltingly delicious marbled beef are the result of the careful and gentle cultivation of the beef in the warm, nature-filled land of Miyazaki.

Miyazaki beef can be enjoyed throughout Japan, not only in restaurants within the prefecture, but also in Tokyo, Osaka, and Fukuoka, where there are designated Miyazaki beef stores that handle a certain amount of Miyazaki beef. In addition, beef produced in the prefecture, including Miyazaki beef, is exported overseas at a rate of 208 tons per year (2015) from export-certified factories with strict hygiene management , and its popularity is on the rise. The main export destinations are North America, Hong Kong, Macau, and Singapore.