The BCD company with the support of the Barcelona Chamber of Commerce, the Business Innovative and Development Centre of the government of Catalonia and the Economic Promotions Sector of Barcelona City Hall are directing and coordinating this programme designed to make Catalan business people more aware of the use and correct management of design. The aim being to improve competitiveness and stimulate innovation within Catalan business networks, aiding its differentiation and internationalization in world markets. The company believes that going for design is going for a competitive advantage. Besides, advising Catalan businesses which do not habitually have recourse to designers when drawing up strategies which involve design

• Improving market quota, consumer satisfaction and improving economic results
• Encouraging business collaboration with professional designers
• Improving the image of Catalan products and services in international markets