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We help you understand "Who" is talking about your brand "where" and "how"
Online media monitoring (Social Listening & Monitoring) provides data tracking and public opinion analysis for brands. You can understand the opinions of netizens on your own brand and competitor brands, so as to make corresponding brand image and marketing plans. You can also set early warning rules to predict crises and take contingency measures.
Media monitoring made easy
We provide media monitoring and analysis across all online platforms in Hong Kong. Monitor over a million pieces of content daily, track news releases, find information about competitors and specific issues relevant to your organization, benchmark against competitors, assist businesses in managing company or brand reputation, gather industry intelligence, and better understand brands strengths and weaknesses to develop new business opportunities and marketing plans.
Community listening
Our platform allows you to monitor, research and analyze the entire social platform as well as the content of social media, KOLs, forums, blogs, online news, as well as discussions and topics related to your brand over the past years. You can even get real-time insights into trending topics and data to gain insights into popular keywords, sentiments and trending topics to understand how your audience perceives your brand and competitors.
Crisis management
Through notifications and alerts, we help marketers and PR monitor and detect potential crises and respond in real time. You have the flexibility to set different rules, including comments and specific keywords, and get instant notifications via email alerts.
Public opinion analysis
From public opinion analysis, you can better understand customer attitudes toward your brand and identify issues that require immediate action. You can also learn about market trends, conduct reviews before and after marketing activities, conduct regular brand evaluations, etc.
We are happy to provide you with professional consulting services.
Please leave your contact information and we will get back to you as soon as possible.
852 23886836 | info@madcradle.com