Peppa is an animated series for pre-school children about a cheeky and slightly bossy little pig called Peppa. Peppa lives with her little brother George, Mummy Pig and Daddy Pig. Her favorite things include playing games, dressing up, days out and jumping in muddy puddles and her adventures always end happily with loud snorts of laughter.
Core brand values: family, friendship, life experience, broad appeal, trust, fun and humor.
Target viewer: 1-7 years old of boys and girls with ratio 50:50.
Peppa Pig is a multi-award winning series.
Accolades include the BAFTA for Best Pre-school Animation.