網上廣告行銷 Online Marketing

網上廣告行銷是一個在互聯網以及不同的社交平台進行推廣、行銷的方法，利用網絡的即時性及互動性，將訊息傳送到網絡使用者手中。與傳統廣告媒介不同，網絡行銷是一個新型態巿場行銷方式，低成本、高效率是其優勝之處。近年，消費者的消費模式改變，變得更依賴網絡而決定消費或否。網上廣告行銷可針對消費者的搜尋、網絡使用習慣，制定出一系列適合不同平台的行銷策略。

網上廣告行銷的成本較傳統行銷平台門欖低、途徑更多，配合數據分柝消費者網絡使用習慣以及消費模式，達至更佳的行銷效果。另外，網上廣告能更有效地控制成本，當使用者點擊你的廣告時，才需付款。在有限的預算內，將效益最大化。

針對不同平台，設計出不一樣卻又能夠帶出品牌訊息的廣告。廣告在現今世代不應只是單方面傳送予觀眾，反之，觀眾有權選擇接收的廣告。因此，增強廣告與目標客群的互動，讓廣告成為客戶認識品牌的橋樑是網上廣告行銷重要的一部分。制定出合適且傳播度高的廣告增強品牌曝光率，讓潛在客戶認識。

Online marketing is the process of promoting products and services and delivering the key message through the internet, to its target audience. Different from the traditional advertising medium, online marketing is low-cost and high-efficiency. Nowadays, consumption patterns have changed. People rely on the internet to decide whether to consume or not. Online advertising could develop a series of marketing strategies suitable for different platforms, based on the search history by the users and their usage habits. 

The cost of online advertising marketing was lower than the traditional advertising platform. By using data to analyze the consumer's internet usage habit and consuming habit, online advertising can achieve better marketing results. It also helps to achieve better cost control. you just have to pay when someone clicks into your advertising. Maximize the effectiveness in a limited budget.

Design the advertising which delivers the brand message. Nowadays, advertising should not be unilaterally delivered to the audience. The most important part of online advertising is to enhance the interaction with the target audience, making advertising a bridge for customers to know your brand. Developing a comprehensive advertising strategy can help your brand gain more exposure.