Orchid Fragrance Narcissus

Graphic & Packaging Design

1. Technology empowerment, shaping quality touch：

By using special paper embossing to simulate natural textures, the packaging is endowed with a unique touch and a simple texture, echoing the natural attributes of tea products. The laser technology makes the patterns present a dazzling gradient with the light, just like the layering of the tea color, colliding tradition and fashion, suitable for young consumers. The LOGO embossing enhances the brand identity through 3D relief, providing dual stimulation of touch and vision to deepen brand memory and quickly establish recognition.

2. Visual creation, conveying the temperament of tea products:：

Choose low-saturation colors of cyan, purple and gray to create a quiet and comfortable atmosphere, which is in line with the physical and mental experience of tea drinking, it also use color differences to distinguish product segments. The graphic is simplified to outline the orchid and narcissus, retaining cultural symbols while adhering to the minimalist aesthetic. It reserves certain area with only ground color to balance the visual focus and convey the Eastern philosophy of "Emptiness and Tranquility".

3. Cultural connection, accumulation of brand value：

Binding the plant culture of orchids and narcissus with the characteristics of "Orchid Fragrance Narcissus" tea, it uses the image of purity and elegance to express the aroma and taste of tea, carries the spirit of traditional scholars, and enables consumers to establish cultural identity first. Craftsmanship and visual elements build a "Five-sense memory matrix" to help brands break through in a homogeneous market, accumulate unique assets, and promote competition from product to cultural value.