Product/Service Highlights

AS Company

Established in 1990, AS Company S.A is a Greece based manufacturing and trading company, with its main business activities revolving around toys. AS imports toys, as well as develops and manufactures its own toys.

Leveraging on its deep know-how in the toys business, its extensive POS network (more than 1,800 points around Greece), and its robust licensing portfolio, AS Company has become one of the key players in the Southeast Europe Toy market.

AS Company positions itself exceptionally well in the national toy market, holding approximately 14% market share, presently the 2nd in ranking in regards to sales turnover after multinational Mattel.

The company has also established a Logistics Centre , in order to support sales and better serve its customers. The privately owned building in Thessaloniki covers an area of 16,000 m2

AS success is mostly based on a) being exclusive representative of globally known products with highly aware brands b) a dedicated marketing and R & D department c) long term relationships with toy & game retail chains, supermarkets and hypermarkets and d) healthy balance sheet that can support financing requirements of working capital and investments.

Apart from the toy business AS Company has expanded in the children’s clothing with the Italian brand “IDEXE” the last 4 years.

AS Company is listed in the Athens Stock Exchange - Sector: Wholesale - (Bloomberg symbol: ASCO, Reuters symbol: ASCr.at)

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AS Company

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