Shandong Province, also known as Qilu, is renowned for its Shandong Province, also known as Qilu, is an important grain producing region in China. The province’s “Qilu’s Grains and Oils” brand has been named an “Influential Grain and Oil Public Brand in China” and is popular with the public. In recent years, Shandong has actively and innovatively pushed for reform, in a bid to promote the healthy developments of its grain and oil industry and provide consumers around the world with quality and nutritious grains and oils.

Shandong Province is located on the east coast of China and in the lower reaches of the Yellow River. It is at the intersection of the Bohai Rim Economic Zone and the Yangtze River Delta Economic Zone. Covering an area of 158,000 square kilometres, Shandong has one of the highest percentages of arable land in the country. It is blessed with beautiful mountains and rivers, an abundance of sunlight, fertile soil and a warm-temperate monsoon climate that brings warmth and rain to the region, all of which add up to favourable geographical conditions for producing top-notch grains and oils.

Thanks to superior geographical conditions and abundant natural resources, Shandong is a major grain producing province in China. As a leading province in terms of grain production, reserve, circulation, processing and transformation, Shandong’s large-sized grain industry has a complete range of products, big potential and good performances. The total economic and industrial output value of the province’s grain industry has ranked first in the country for years. In 2021, the industry’s economic and industrial value reached RMB497.5bn, accounting for one-eighth of the country’s total. In 2022, it broke the RMB500bn mark.

The “Qilu’s Grains and Oils” brand has been named an “Influential Grain and Oil Public Brand in China” for four consecutive years. In 2021, the brand, which had a value of RMB68.1bn, was ranked first in the “Regional Brand of Industrial Agglomeration Area” category in the evaluation of brand values by the China Product Promotion Association. The number of Shandong’s grains and oils selected as “Good Grains and Oils in China” was the highest among other provinces for two consecutive years.

In 2022, Shandong’s total grain output reached a record high of 110.876 billion catties. The output value has remained stable at more than 100 billion catties for nine consecutive years and more than 110 billion catties for two consecutive years. In 2022, the national grain sown area was 118,332 thousand hectares, of which 8,372.2 thousand were in Shandong Province hectares (equivalent to about one-fourteenth of the country’s total). The country’s total grain output was 686.53 million tons, of which 55.438 million tons were produced by Shandong (equivalent to about one-twelfth of the country’s total). Shandong used one-fourteenth of the country’s arable land to produce one-twelfth of the country’s grain. Moreover, Shandong had a high yield per unit area — the national grain yield per unit area was 5,802 kilograms/hectare, while Shandong Province’s was 6,621.6 kilograms/hectare.

Wheat grown in Shandong has a high protein and gluten content. Flour grinded from Shandong’s wheat has a bright white hue and a high quality and can form gluten with stable quality during processing. As a result, staple food such as buns, noodles and dumplings made using the flour are chewy, white and retains the aroma of wheat. Shandong also produces quality peanuts with excellent flavour and colour. Compared with other edible oils, expeller-pressed peanut oil has a stronger aroma, a higher stability and is good for high-temperature applications such as frying. It contains 37 nutrients, making it a healthy oil for consumers.