Product branding is very important in Hong Kong in order to become sucessful amongst other competitors. “Chiracie” strives to produce top quality advertiment of Japanese food and services to people in Hong Kong. “Chiracie” is published by TAC-IBP every month since 2011. It was a biligual magazine in both Cantongnese and Japanese introducing Japan news, products and service to people in Hong Kong and Japanese citizens living in Hong Kong. Chiracie has combined with Megalife, a local lifestyle magazine. Megalife is the free publication in HK being distributed in public and private hospitals, government organizations as well as professional groups. With a jumbo version for sale at outlets, Megalife extends its reach to a considerably large number of consumers. We also provide events and promotion organising service, Ehime prefecture mikan promotion event at Causeway Bay shopping mall in March 2012. After the event people in Hong Kong has become more familiar with Ehime prefecture and “mikan” (oranges).