Explore Knowledge from Impressive Speaker Lineup
Xiaohongshu and Douyin are an inevitable route to enter the Mainland China market. Many small and medium-sized businesses (SMEs) have opened Chinese social media accounts
Going global from Hong Kong as a small and medium-sized enterprise (SME), you might think that you have to spend a lot of money and
“TikTok made me buy it!” With a massive user base of over 1 billion, the platform daily incubates and discovers a variety of hot picks.
Want to elevate your sourcing strategies and quality control frameworks? Explore alternative sourcing strategies with our latest webinar: “E-commerce Magic for Toy Retailers: Safety Standards
Entering 2024, will short videos that dominated content marketing remain popular? Can traditional texts and graphics still drive traffic and business? As generative AI grows
With billions of social media users in China, your business can expect an exponential growth if you can make a name for it! How to
Ready to level up your sourcing game and stay ahead of the competition? With rising labour costs, geopolitical tensions, and travel restrictions in the past
With social media algorithms and customer preferences constantly changing, how to attract target customers, retain and nurture them as repeated customers? On the other hand,
In September’s Digital Academy seminar, Ben Lai, Director of the Hong Kong Small And Medium Enterprises Association, shared the latest trends in short video marketing
As a social media platform for business professionals, LinkedIn has an extensive network of 0.93 billion members in over 200 countries and regions. Different from
Are paid social on Instagram indeed useful? The more IG followers, the better? How about adding a chunk of hashtags, will that help? For SMEs
As we enter the second half of 2023, AI has become the key of digital marketing with increasingly advanced text and graphic generation technology. Even
