Equip for the Digital Era and Stand Out in the Market
The social media scene in Australia evolves as people engage with and consume digital content differently. The need to captivate media within seconds has never
You may have been following and watching influencers on any social media site for the last couple of years. These influencers have somehow attained a
An Instagram carousel allows users to post up to 10 images or videos in a single post, which viewers can browse through by swiping side
Xiaohongshu and Douyin are an inevitable route to enter the Mainland China market. Many small and medium-sized businesses (SMEs) have opened Chinese social media accounts
Instagram Giveaway activities have been a popular method for increasing followers, as this type of post tends to generate more engagements (likes, comments, shares) compared
To kickstart digital marketing strategies that deliver results, you’ll need an effective plan that cuts through the noise, engages your audience effectively and wins their
Going global from Hong Kong as a small and medium-sized enterprise (SME), you might think that you have to spend a lot of money and
“TikTok made me buy it!” With a massive user base of over 1 billion, the platform daily incubates and discovers a variety of hot picks.
ROAS, or Return On Ad Spend, measures how well your marketing campaigns are running. After understanding the basics in Part 1, let’s talk deep into
A crucial metric called Conversion Rate Optimisation (CRO) helps the best-performing marketing teams know how to get the most leads out of existing traffic. A
As a business owner or marketer, you probably have heard of ROAS, or Return On Ad Spend. You’ve set aside your budget for advertising. But
Acquiring customers costs brands more than ever before, and those customers have never been as discerning and demanding of personalized experiences as they have today,
