The Hong Kong Toys & Games Fair, along with the concurrent Hong Kong Baby Products Fair and Hong Kong International Stationery & School Supplies Fair held from 6 to 9 January, are bringing together over 2,500 exhibitors from 34 countries and regions. Themed New Play for All, the trio of fairs presents new cross-industry opportunities across age groups.
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2025 Hong Kong Toys & Games Fair: Asia’s Flagship Event for Toys, Baby Products & Stationery
Baby Walkers Made Known to European Buyers with hktdc.com Sourcing
During the Fairs, NewsBites talked to several exhibitors who are using our Sourcing platform and are very keen to promote their signature products, one of which is Guangzhou Bel Baby Product Co. Limited featuring baby walkers, strollers and tricycles. According to their General Manager Ms. Belinda Tang, the company has been in the industry for nearly two decades, and she felt the fair is valuable in that they can showcase their strength and exchange with potential customers face-to-face.
The company is happy to receive enquiries from European buyers from Spain via hktdc.com Sourcing. They got in touch with these buyers through Click2Match, one of whom even placed an order of a cargo of several thousand products.
hktdc.com Sourcing Bridges Global Buyers and Maternity Products Manufacturer
The second exhibitor that we spoke with was Foshan Shunde Lonsun Electrical Appliance Co. Ltd that mainly sells baby bottle warmers, sterilizers and breast pumps. The company’s Sales Manager Ms. Selina Leung told us European and North American buyers are their main target customers, and they found that hktdc.com Sourcing and Click2Match have been useful in making appointments with potential Italian, Spanish, Brazilian and Thai customers and attracting them to the physical fair. They also received an enquiry from an Australian buyer who requested sampling for the next step.
The company also saw many interested buyers using Scan2Match at the fair for further business contact, reflecting their trust in the brand.
Cartoon Toys Enquired by Global Buyers with Various Product Preferences
Another exhibitor that NewsBites came across was 52TOYS Development Co. Ltd which sells action figures and toy gifts. Their Overseas Sales Manager Ms. Vicky Liao highlighted various product lines that feature cartoon animations and other creative intellectual property (IP), many of which are well received by kidults.
The company is happy to meet with diverse buyers from Europe, Americas and Southeast Asia at the fair. They observed that European customers are more interested in toys that embrace Chinese cultural elements, while Southeast Asian customers are favouring more Disney and Japanese cartoon characters. The company also got in touch with some Malaysian and US buyers online at hktdc.com Sourcing.
Nursery Toys Gather Big Brands’ Buying Interests
Lastly, NewsBites met with Ningbo Guanyi International Trade Company Limited selling educational toys such as mini home furniture and mini musical instruments. Their Founder and Managing Director Ms. Kelly Ma, as a working mum, introduced their tailored nursery toys that emphasize “play, learn and grow” which attracted many new and existing customers during the fair, including US and UK big brands like Walmart and Toys”R”Us.
Thanks to hktdc.com Sourcing, they also received enquiries from some German, French and Mexican buyers online to make bulk orders amounting to 500 to 10,000 items. The company will continue to focus on product R&D to attract more buyers.
All the above exhibitors have been using hktdc.com Sourcing platform to market their toys, games and baby products at an affordable price. It is a great way to reach out to international buyers to maximize business advantages.
The fair’s success extends beyond physical exhibitions through EXHIBITION+, featuring:
- Physical fair experience
- Click2Match smart business-matching
- Intelligence Hub online-to-offline seminars
- hktdc.com Sourcing platform integration
