Tea has been a staple beverage for centuries, enjoyed for its health benefits and calming properties. According to the Tea Association of the USA, Americans alone consumed more than 3.9 billion gallons of tea in 2021, with an anticipated CAGR of 1-3% in tea sales in the US. As consumers are becoming more health-conscious and experimenting with new flavors, tea trends are constantly evolving.
Staying updated on emerging tea trends is imperative for sourcing agents, buyers, and suppliers to ensure that they keep up with the latest consumer demands. In this article, we will discuss some emerging tea trends that you should keep an eye on.
Functional Teas
Teas with specific functions, such as sleep-inducing, digestion-improving, or stress-relieving properties are gaining popularity. Consumers are looking for teas that not only taste good but also have health benefits. Functional herbs like chamomile, lavender, and peppermint are being increasingly included in tea blends to enhance their functionality.
Artisanal Teas
Artisanal tea is produced in small quantities with detailed focus on flavor and quality. These teas are usually sourced from single origins and handcrafted using traditional methods, thus ensuring the authenticity of the tea flavor. Sourcing agents need to keep an eye on the emerging artisanal tea brands as consumers become more inclined towards unique and authentic tea experiences.
Tea Cocktails
Tea cocktails are a new trend in the beverage industry. Using tea as a mixer in cocktails not only adds flavor and aroma but also caters to the demand of non-alcoholic beverages. Teas like matcha, earl grey, and chai have been used in classic cocktail recipes, providing a new twist on the traditional cocktail experience.
Organic Teas
The demand for organic products is on the rise, and tea is no exception. Buyers and suppliers should consider investing in organic tea as consumers are becoming more environmentally aware and are willing to pay a premium to ensure that their teas are grown without the use of pesticides and harmful chemicals.
Herbal Teas
Herbal teas are brewed with herbs like mint, rosehip, and hibiscus, which are known for their health and wellness benefits. Herbal teas have been popularized as they are caffeine-free, making them ideal for individuals who are sensitive to caffeinated beverages like coffee and traditional tea. Sourcing agents should look for suppliers who can provide high-quality and fresh herbal teas to cater to this emerging trend.
Want to gain a competitive edge in the market and offer your customers a unique and satisfying tea experience? The Hong Kong International Tea Fair is likely the place to explore trending tea products, try tea-tasting and exchange business ideas!
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