Gifts & Premium Fair Keeps Sourcing Momentum Going

The Hong Kong Gifts & Premium Fair which wrapped up April fairs at the end of the month (April 30), together with the concurrent Hong Kong International Printing & Packaging Fair and the inaugural DeLuxe PrintPack Hong Kong, allowed over 4,800 exhibitors from 22 countries and regions to showcase their exquisite designs to global buyers. Launching the Cultural & Creative Corner for its second time, the Gifts & Premium Fair displayed a variety of products rich in craftsmanship, creative design, cultural characteristics and ‘intangible cultural heritage’.

During the Fair, NewsBites talked to several exhibitors who have already been using our Sourcing platform and very keen to promote their signature products, one of which is Win Seng Manufacturing Factory Limited featuring all kinds of fine jewellery and fashion accessories such as necklace, earrings, bracelets and cuff links. According to their Brand Founder Ms. Joyce Cheng, they have opened popup stores in popular local malls such as K11 and Harbour City, and this is their first time promoting fine jewellery at the Gifts Fair. Recently they have collaborated with local food brand Maxim’s Cakes for accessory discounts upon Mother’s Day purchase. Other projects they are engaging are with Esso’s annual dinner souvenirs and HKU’s alumni gifts, each contributing to a few millions of gross revenue.

The company received online enquiries on Sourcing from American and European buyers, and Hong Kong buying agents as well. Joyce believed it is important to set competitive price and create appealing designs and packaging to stand out in the market. Quality aftersales service is also key to success.

Vicacci is a signature accessory brand under Win Seng.
Perfect combination of high-end jewels in a single necklace.

Sustainability On Premium Agenda

Another exhibitor that we spoke with was Joinease Hong Kong Limited which sells eco-friendly cups. Their Sales & Business Development Director Ms. Edith Leung told us customers love their pastel-coloured drink containers, and the Fair traffic is better than expected with quality buyers coming from Europe and Southeast Asia. The company met online with some Indian, Poland, or Malaysian buyers via Sourcing who would like to purchase their eco products.

Equipped with international environmental certifications such as RCS, GRS, ISCC plus and FSC, their reusable products provide much confidence to customers.  Nonetheless, the search for equally accredited raw materials suppliers can be a challenge, and they will inspect their factories for traceability. Edith is thankful to their Managing Director Mr. Tong Kin Wa’s support to uphold sustainability in their product portfolio, which she thinks management support is also crucial in any other company.

Sustainability is highly valued at Joinease.
A lineup of colourful eco cups and mugs.

Silver Market Got Much Potential for Gift Sellers

Lastly, Topvim Industrial Company Limited which features customised bags for seniors meets the aging population’s demands. The company’s Manager Mr. Zhou Guoqing commented the Fair brought Middle East and Russian customers. They are optimizing their product quality to thrive in the competitive market.

Topvim caters to the silver market with elderly-friendly bags.
Their foldable and extendable walking stick aids seniors conveniently.

All the above exhibitors have already been using Sourcing platform to market their gifts and premium at an affordable price. It is a great way to reach out to international buyers to maximize business advantages.

After the Fair, you can continue exploring different corporate gifts via EXHIBITION+. It comprises four key exhibition elements, including the physical fair, the smart business-matching platform Click2Match, online-to-offline seminars under the Intelligence Hub and the Sourcing platform, extending face-to-face interactions from physical exhibitions to an online smart business-matching platform to help enterprises connect with business partners proactively.