Pets are always humans’ favourite companions which give pet owners much comfort and delight. Since pets cover a diverse category of products, it is interesting and crucial to know exactly which types of pet products fit well in the market, so as to better align your sourcing strategy.
This article will look into the Google analytics respective to the local, Hong Kong community by studying consumers’ behaviour with regard to search of pet keywords online.
Pet Competition: Dogs vs Cats?
When it comes to the most popular pets, dogs and cats would probably come up in people’s mind, and this is no exception in Hong Kong where dogs and cats are commonly adopted. Nonetheless, the debate over which one is more loved and sought after never ends!
Google’s insights drawn from its internal data is likely to reinforce the keen competition between dogs and cats! According to below graphs for the 4-year period between May 2019 to April 2023, the online search interest of pets by breed was high for dogs before 1H 2021, and then cats took over since 2022 Q2, representing a surging demand of cat products.
For the Pets - What to Look For?
Deep diving into the sub-categories under “cats”, we observed that cat food is the number 1 search item, followed by cat furniture and litter boxes, all are the basic necessities for cats’ wellbeing and hygiene:
Which Pet Category is the Next Star?
With an optimistic outlook, the next thing is to identify the potential pet categories that outperform and provide the most promising opportunities.
Google’s analysis from late 2022 to Q2 2023 shows that pet health, particularly pet medications, vet and pet grooming, will be where the market focus is, so keep an eye on those healthcare products for pets and source fast!
No matter what types of pets are in favour, it is always a good idea to source quality pet products in advance of market trends. hktdc.com Sourcing offers a number of pet goods to meet market needs, visit us via below banner:
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