In China’s rapidly expanding pet food market — now valued at roughly US$24 billion — domestic brands are gaining momentum and directly challenging global players. Between 2014 and 2024, domestic annual sales surged sixfold, making pet food one of the few bright spots amid broader economic headwinds.
Local firms ranging from Kweichow Moutai to dairy giants Mengniu and Yili are entering the pet food space through fermentation by-products or acquisitions. Their strengths lie in appealing to pet owners through attractive packaging, diverse flavors, high animal‑protein content, and heavy investment in e‑commerce and social media channels like Douyin.
Global Pet Market Players Continue to Thrive
Despite rising competition by domestic firms, not all global brands are pulling back: Mars’ Royal Canin retains strong performance by localizing production, educating veterinarians, and supporting breeders, signaling that strategic localization investments pay off.
How Should Global Pet Industry Traders Position Their Business?
For Buyers
International buyers (retailers/distributors) must vet partners carefully. Local producers’ rapid growth paired with lax regulation means quality assurance and compliance should be paramount.
For Suppliers
Global suppliers (e.g. pet food ingredient producers) should align with local preferences: clean labels, high animal protein, fresh ingredients, and health‑oriented formulations. They must continue deep localization — investing in production facilities, forging local partnerships, and tailoring marketing to Chinese platforms, similar to Royal Canin’s strategy.
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