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Internationalization of a Brand: Changing The Language, Changing The Context
Nausheen I. Chen, visual strategy analyst, CEO and co-founder of Zen & Zany, shares some strategies for bringing your company abroad. Ogilvy China’s report on
Navigating Covid-19: An Educational Toy Maker — How LEGO Is Making Hay While The Economic Sun Doesn’t Shine
The LEGO Group began manufacturing interlocking toy bricks in 1949 and has since expanded into movies, theme parks and far more. On average, every year it is
HKTDC Webinars – Things You Should Know About Digital Marketing In Mainland China
Understanding the customer behaviour and digital marketing landscape in Mainland China are important groundwork for launching digital and customer engagement campaigns in this vast, remarkably
HKTDC Online Sourcing October: Top 8 Trending Products To Sell In 2020
While the global market is still uncertain, we have come up with this list of popular products that you can keep selling to your customers
HKTDC Online Sourcing October:10 Best Selling Electronic And Lighting Products 2020
Want to know what the best-selling products online are in 2020? You’ve come to the right place! We’ve looked into these popular product categories and
The Post-Pandemic World: Sourcing Base And Product Development Expansion
Over the first half of 2020, there was barely any facet of business that was not affected by the pandemic. Global supply chains, in particular,
The Post-Pandemic World: Digital Adoption and Market Diversification
As governments around the world try to contain the spread of coronavirus by closing their borders, implementing social distancing, and restricting the movement of people,
HKTDC Webinars – Content Marketing and Customer Engagement
Content marketing has bloomed in recent years as one of the core elements in digital marketing strategies. By creating and distributing valuable, relevant and consistent
