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What is ROAS: A Deep Dive (Part 2)
ROAS, or Return On Ad Spend, measures how well your marketing campaigns are running. After understanding the basics in Part 1, let’s talk deep into
IT Innovations Propelling the Smart City Development: Navigating the Urban Techscape
2024-2025 holds immense promise for the Information Technology (IT) and Smart City sectors, as cutting-edge technologies and innovative strategies reshape the landscape. In the realm
10 Recommended Electronics Leading the Market
Electronics that catch customers’ eyes are often those which embrace the latest technologies and shine bright in the competitive market. Smart devices and computing products
Introducing UKCA Marking
UKCA stands for “UK Conformity Assessed” which is the British version of the European Union’s CE marking. Though not quality indicators or certification marks, UKCA
Consumer Electronics Trends: Living in the Future
Technologies encountered a rapid boom in recent years, with newer or more advanced consumer electronics being created, bringing our lives closer to digitalization – resulting
Maximizing Conversions: Effective Call to Action
A crucial metric called Conversion Rate Optimisation (CRO) helps the best-performing marketing teams know how to get the most leads out of existing traffic. A
Bright Lights Ahead: Lighting Trends 2024
Lighting plays a crucial role in setting the ambiance of your space. From illuminating decor to enhancing productivity, proper lighting can transform a room’s feel
What is ROAS and its Calculation
As a business owner or marketer, you probably have heard of ROAS, or Return On Ad Spend. You’ve set aside your budget for advertising. But
