HKTDC Webinar Recap: Top Skills for Chinese Short Video Marketing: Mastering the Four Major Platforms in One Lesson

In September’s Digital Academy seminar, Ben Lai, Director of the Hong Kong Small And Medium Enterprises Association, shared the latest trends in short video marketing in Mainland China. He guided SMEs on leveraging AI and horizontal operation planning to attract traffic and expand their influence at a low cost. Meanwhile, the networking session provided further opportunities to engage with the speaker, experts and industry insiders. More than 100 attendees networked with one another after Ben’s sharing.

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Chinese Short Video & Social Media Marketing Skills

Watch the Webinar Recording Now (In Cantonese):

About the Speaker

Upcoming Webinar on Oct 20!

Chinese Short Video & Social Media Marketing Skills

With 18 years of digital marketing experiences, Ben talked about how to make use of artificial intelligence (AI) to expand influence in the Mainland China market. He also introduced the latest content marketing trends for Chinese social media.

HKTDC Webinar Recap: Xiaohongshu Playbook for SMEs | 2023H2 China Marketing Trends

Regarding Chinese short videos, Ben demonstrated how to utilise AI to create attractive videos and draw mutual traffic among multiple social media platforms with horizontal operation planning. This can increase enterprises’ exposure in Mainland China.

Watch the Webinar Recording Now (In Cantonese):

For more digital marketing insights, please register at the Digital Academy website to view!

About the Speaker

Ben Lai / Director of the Hong Kong Small And Medium Enterprises Association

Ben is the Founder of the Start Up Group and has 18 years of corporate training experience. He provided entrepreneurial training services to a few thousand annual-subscribed members with a focus on digital marketing, social media planning, community operations and corporate management training. Corporate Partners include Manulife, Nan Fung Group and The Education University of Hong Kong etc.

Upcoming Webinar on Oct 20!

Want more insights on Social Media and Content Marketing? Mark your calendar for the next Digital Academy’s webinar: Social Media Game-Changer: Mastering Content Marketing Trends in One Class (in Cantonese only) happening on Oct 20, where Independent Digital Marketing Consultant, Jansen Lu will share 2024 social media trends, algorithm changes, and new content creation mindset to help you enter the niche market and explore new business!

Meanwhile, don’t forget to visit hktdc.com Sourcing powered by AI to source your favourite items!

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