Towards 2025, marketers around the world are laying out their plans for the coming year. But with so much change and uncertainty in the air, how exactly should marketing strategies be built to grasp opportunities and meet challenges?
Here’s what some leading marketing experts believe would be the biggest trends of 2025:
#1 Brands Adopt Gen Alpha Digital Culture
Chronically online humor is in the way Gen Z and Gen Alpha speak, in their content, and in their expectations of brands. Given the speed viral trends take off — and the ease of using Generative AI to create absurd content —”brainrot” or “unhinged” humor are present in our digital spaces, as well as branded work.
Consumers are open to absurdity, so jump in when it makes sense. But make sure chronically online trends work with your brand voice, and in the right timing.
Brands like Teletubbies HQ and Nutter Butter have made waves with their attention-grabbing executions. If it works for your brand, lean into “unhinged” executions, and let your content take on a life of its own.
#2 Accelerated AI Adoption & Greater Impact
In 2025, the speed of AI adoption will go even faster than expected and change everything, as predicted by Jim Reynolds, Executive Vice President – GTM, AI at Edelman PR.
We will no longer watch in awe as communicators work quickly in a moment like Oreos Dunk In The Dark allows the AI-enabled marketing team to seize that moment and make a cultural impact like no other. Marketers and communicators who do not adapt to the age of AI in their daily work will be left behind.
#3 Storytelling & Collapsing Echo Chambers
By 2025, the growing awareness of avoiding repeated information, or echo chambers, will motivate people to explore diverse media outlets and broaden their sources of information.
To be a good media storyteller, one must actively consume media and stay informed about local, national, and global events. Understanding current trends and issues is crucial. Utilizing technology efficiently helps in keeping up with the fast-paced media landscape. By being well-informed, storytellers can craft narratives that stand out and contribute meaningfully, rather than adding to the noise, according to Nicolette Addesa, Public Relations Lead at EY Canada.
#4 More Marketing Collaborations
As marketers, we’re all perfectly aware that organizational silos can seriously inhibit the success of a business, putting up walls between teams that need to work together for shared success. The drive to increase collaboration in marketing will be a significant trend in the near future, with reference to Meltwater’s The State of Marketing Collaboration report.
To achieve this, marketing leaders should align their goals with the wider business objectives, and this means ensuring that both marketing goals and business objectives are properly documented and communicated in the organization.
This article is originally published by Meltwater:
Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs, and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside. Learn more at meltwater.com.
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