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SMEs Go Global with AI: Blueprint for Marketing, Secure Transactions, and Platform Selection

In the new wave of digital transformation, small and medium-sized enterprises (SMEs) often face numerous challenges when expanding into overseas markets — from complex documentation and cross-border payment risks to effectively leveraging artificial intelligence (AI) to enhance marketing performance. Overcoming these hurdles is crucial for successful international expansion.

Join a panel of expert speakers — including AI marketing consultants, Tradelink representatives, and leaders in cross-border payment and e-signature solutions — to go through an in-depth analysis of the real-world challenges SMEs face when “going global,” along with the latest practical solutions.

Cross-border payment trends among SMEs are rapidly evolving as globalization and digitalization reshape trade. Increasingly, SMEs are adopting fintech solutions and digital payment platforms to reduce transaction costs, enhance speed, and improve transparency compared to traditional banking systems. Businesses are also integrating automated payment tools into their financial ecosystems to streamline accounting and compliance.
 
However, challenges remain, including regulatory complexities, high transaction fees, and cybersecurity risks, prompting SMEs to seek more robust, user-friendly, and cost-effective cross-border payment solutions.

Register for Digital Academy’s Go Global x AI x Secure Transactions Seminar – Expert Insights for SMEs

To support SMEs in digital transformation and cross-border payment application, HKTDC Digital Academy will be organizing a hybrid seminar titled SMEs Going Global with AI: Blueprint for Marketing, Secure Transactions, and Platform Selection on 20 May, 2026 at the Hong Kong Convention and Exhibition Centre, featuring:

  • Kane Wu, ThinkCol Transform Founder & CEO
  • Charmaine Wong, Tradelink Senior Vice President

Learn how to use AI tools to develop precise marketing strategies and adopt one-stop digital solutions that cover customs documentation, financing services, and e-signature workflows, and gain insights from real success stories. Discussion topics include:

  • Emerging AI – Driven marketing trends for H2 2026
  • Leveraging AI toolkits for SME overseas expansion
  • Navigating pain points and unlocking opportunities in global expansion
  • One-click automation for customs clearance and document management
  • Optimising Strategies for cross-border payments and financing
  • Risk prevention in e-signatures and identity verification

— equipping attendees with the keys to success in going digital.

Join the panel discussion on-site by clicking the banner below for registration:

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