Time to have fun! The Hong Kong Toys & Games Fair, Asia’s flagship toy fair, will kick off next Monday from 6 to 9 January at the Hong Kong Convention and Exhibition Centre. Together with the concurrent Hong Kong Baby Products Fair and Hong Kong International Stationery & School Supplies Fair, the 3 fairs bring together over 2,500 exhibitors from 34 countries and regions.
Key Highlights of the Expanded Toys & Games Fair
As the HKTDC’s first trade show of the year, this year’s Toys & Games Fair sees an expansion in exhibition space in 2 major zones, namely the Electronic & Remote Control Toys and Educational Toys & Games zones.
Featured zones include:
- ESG Pavilion: making its 1st debut this year and showcasing eco-friendly and innovative toys that incorporate ESG elements
- World of Toys Pavilion: presented by Spielwarenmesse eG’s pavilion which hosts various European exhibitors
- Smart Tech Toys & Games zone: featuring tech products operated by virtual reality (VR), augmented reality (AR), and mixed reality (MR)
- Kidult World: showcasing toys specifically designed for adults with a childlike spirit, such as collectibles, magic props, models, and puppets
Read More:
Ready for Playtime! Hottest Toys & Games Trends 2025
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Record-Breaking Baby Products Fair
The 2025 Hong Kong Baby Products Fair welcomes more than 660 exhibitors, setting a new record! Featured zones include the popular ODM Strollers and Gear Zone, and The Selection of Europe pavilion.
Learn More:
Baby Buzz: What’s Shaping the Baby Products Market in 2025
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In addition, Digital Academy is hosting a hybrid seminar titled China Online Marketing for SMEs 2025: Secrets to Effective Traffic Conversion at the Grand Foyer on Level 3 of the Convention Centre.
For those who are interested to explore the Mainland China market, please click on below banner to pre-register for the online session:
Event Details
| Dates | Opening Hours | Venue |
| 6 – 8 Jan (Mon – Wed) | 9:30am – 6:30pm | Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong |
| 9 Jan (Thu) | 9:30am – 5pm |
EXHIBITION+ Helps Exhibitors Find Business Partners and Expand Opportunities
The Fairs will run under the EXHIBITION+ physical-online hybrid model, which includes HKTDC-organised physical fairs, the smart business-matching platform Click2Match, and online-to-offline seminars under the Intelligence Hub. This extends face-to-face interactions from physical exhibitions to an online, smart business-matching platform to help enterprises proactively connect with business partners.
We look forward to welcoming you and hope you will find the fairs useful. Bookmark our page and visit us regularly to keep abreast of the latest updates too!
Fair FAQ
What are the Product Highlights of this year’s Toys & Games Fair?
You can expect:
- Eco-friendly toys with the “Green Leaf” label, such as the “Voice of Nature” 3D paper puzzle.
- STEM learning toys including the Gateway Space Station Interactive Model, and a detailed replica of Gateway; which are a part of the NASA Artemis project.
- The officially authorised 1/64 scale Super Car Collection Lamborghini Essenza SCV12 model.
I am interested, but I will not be free to attend the fair in person. What can I do?
No worries, log on to our e-Marketplace to explore iconic toys and games!
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