As an e-commerce retailer, you probably have considered exploring emerging markets such as the ASEAN. Before making your move, let’s have a glimpse of some of the most popular markets in the region, including Singapore.
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Singaporean E-Commerce Trends
Singapore has been a high-tech hub for e-commerce in Southeast Asia for some years now. Plenty of foreign e-commerce brands have added Singapore as a market to focus on – if you are looking to establish your brand in Singapore, tailor your marketing plan for the nation.
Mature E-Commerce Market in Singapore
With one of the world’s highest smartphone penetration rates, prioritize mobile platforms when deciding your move in Singapore! In fact, a study last year showed that 4 out of 5 Singaporeans choose to browse new products online before purchasing in brick-and-mortar stores. This tells us that Singaporeans like to do ample research before making a purchase, but ultimately want to see items in person and get the instant gratification of buying in-store.
Consider popular e-marketplaces like Amazon, and more local options such as Lazada, Shopee, and Carousell.
Singaporeans’ Favourite Social Media
Social media has become an important avenue for e-commerce shopping. For the older generation, many still use Facebook. For younger shoppers, TikTok and Instagram are the big draws.
45% of young people use social media to discover and purchase products, so you are going to want to get active on socials to market to Singaporeans. You can do this through live selling over video streams, and partnering up with local influencers to market your products.
Strategies to Tap Into Singaporean E-Commerce
To plan your e-commerce business in Singapore, take these tips and be prepared to succeed!
Product Positioning
As a foreign brand, if you can create a niche that brings a unique product to the Singaporean consumer, you may be able to carve out a place in the market for yourself.
Create Better Online Purchase Experiences
The way to win is to give them tailored buying experiences that help them understand what the product looks like before buying, like virtual try-ons and live-selling. These methods give shoppers the confidence to purchase without visiting a store.
Platform Optimization
Besides marketing, make sure your e-commerce site is optimized for mobile devices — that means fast speeds and easy mobile payment integrations.
Your Gateway to Singaporean and Other Overseas Customers
Kickstart your sourcing and connections with the ASEAN community and even global buyers by clicking through below banner to our e-Marketplace:
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This article is originally published by CBIP Logistics:
CBIP Logistics provides full-scope logistics services for DTC businesses, including freight logistics, order fulfillment, and logistics consulting. As a fourth-party logistics provider, we work with an extensive partner network of warehouses, fulfillment centers, and other logistics providers around the world to design optimized logistics operations for all of our DTC clients. Learn more about our company and services at cbiplogistics.com.
