The Hong Kong International Optical Fair, which came to a close on Nov 8, brought over 700 exhibitors from 17 countries and regions. Themed Seeing is Believing, the fair presented trendsetting optical products and featured over 200 renowned brands from around the globe at the Brand Name Gallery.
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Hong Kong International Optical Fair: World of Spectacular Eyewear
Sunglasses Leverage Optical Fair and hktdc.com Sourcing for Decades
During the Fair, NewsBites talked to several exhibitors who are using our Sourcing platform and very keen to promote their signature products, one of which is DreamTrade Company featuring eyewear parts and accessories. According to their Managing Director Mr. Jimmy Wong, they allow flexibility in order size for buyers to try small quantities first.
The company was happy to receive enquiries from a French buyer via hktdc.com Sourcing who has become one of their major customers. They have been exhibiting in the Optical Fair for more than 2 decades and would like to continue exhibiting in future fairs, where more Southeast-Asian and Middle East visitors can be found.
hktdc.com Sourcing Bridges Global Buyers and Eyewear Manufacturer
The second exhibitor that we spoke with was Wenzhou Brilliant Vision Co. Ltd that mainly sells optical frames and sunglasses made with original designs and the best quality materials. The company’s General Manager Mr. Jacques Zhang found that hktdc.com Sourcing and Click2Match, the online meeting function to virtual meet overseas buyers, has been useful in connecting the company with some Spanish, Brazilian and Indian buyers.
The company was satisfied with the fair traffic this year and met with some new European and Russian buyers during the fair. They also saw interested buyers using Scan2Match at the fair for further business contact.
Eco Eyewear Takes the Lead to Drive Market Change
Another exhibitor that NewsBites came across was Wingram Industrial Co. Ltd which sells eco-friendly eyewear. Their Director Mr. Benson Liao highlighted the 100% degradability of the company’s products which are made of plant-based materials. Their frames are less brittle or deformable and therefore more durable.
He believed more efforts are needed to persuade customers to adopt sustainable frames or overcome resistance to change. The company will continue to explore hktdc.com Sourcing for online exposure.
Sports Glasses Draw Target Customers On Fairground
Lastly, NewsBites met with Guangzhou Somta Optical Technology Co. Ltd which sells sports goggles and have been exhibiting at the Optical Fair for a few years. Their Overseas Sales Manager Ms. Grace Xiao introduced their customizable sports glasses which attracted some Taiwanese and Indonesian customers during the fair. Thanks to hktdc.com Sourcing, they also connected with some European buyers online to explore further business opportunities.
All the above exhibitors have been using hktdc.com Sourcing platform to market their eyewear at an affordable price. It is a great way to reach out to international buyers to maximize business advantages.
After the Fair, you can continue exploring different optical products via EXHIBITION+. It comprises four key exhibition elements, including the physical fair, the smart business-matching platform Click2Match, online-to-offline seminars under the Intelligence Hub and the hktdc.com Sourcing platform, extending face-to-face interactions from physical exhibitions to an online smart business-matching platform to help enterprises connect with business partners proactively.
