Wine Fair Lifts Up Commercial Spirits Among Global Traders

The Hong Kong International Wine & Spirits Fair kicked off last Friday (3 November) uncorked potentials for emerging markets such as Korea, Mainland China, Taiwan and Southeast Asia. Around 7,000 buyers from 49 countries and regions, together with 9,000 wine enthusiasts aged 18 or above on the Public Day, enjoyed the beverages and attended a series of insightful masterclasses, wine tasting and seminars.

Bartenders demonstrating their wine-mixing techniques at the Whisky & Spirits Bar.
A crowd of visitors witnessing the Cathay Hong Kong International Wine and Spirit Competition 2023 Award Presentation Ceremony.

During the Fair, NewsBites not only got the chance to taste a variety of drinks and snacks, but also talked to several exhibitors who are very keen to promote their signature products, one of which is Howong Brewing Limited which manufactures handcrafted beers and other unique drinks infusing pineapple, grapes and fruit punch, all made in Hong Kong. According to their Marketing Representative Ms. Mabel Chan, their signature product is coffee mead that provides several sensations with the cold-brew coffee from a local brand crossover. Another popular product is the lemon tea variety that highly simulates the flavour and texture of local food stalls’ iced lemon tea. In short, their low-alcohol products suit young ladies’ taste the most – for gentlemen, they are more in favour of the award-winning red grape mead!

Talking about the Wine Fair, Howong is glad to receive a number of business enquiries from local as well as Mainland China traders. They plan to better establish the Hong Kong market first and then expand into Taiwan.

Howong Brewing infuses local-made honey with beer for their best-selling mead.
They have developed an array of meads with different fruits and ingredients such as coffee, green tea and lemon tea.

Japanese Sake Winning International Recognitions

Another exhibitor that we spoke with was Kasuga Sake Brewing Co. Ltd that features Japanese wines. Their Sales Manager Mr. Jason Lam said this time was their first year joining the Wine Fair, and the traffic and sales were so far so good. The 100-years-old Inokashira and the recently-emerged Ryuyu brands are both award-winning signatures of their company, with Ryuyu being more fruity and sweet in flavour and made from pesticide-free rice.   

Both brands under the same house won international accolades.

The search for dedicated drinks does not come to an end when the Fair closed! Discover other wine exhibitors who have already been using Sourcing platform to market their wines at an affordable price today. It is a great way to reach out to international buyers to maximize business advantages.

After the Fair, you can continue exploring different wine varieties via EXHIBITION+. It comprises four key exhibition elements, including the physical fair, the smart business-matching platform Click2Match, online-to-offline seminars under the Intelligence Hub and the Sourcing platform, extending face-to-face interactions from physical exhibitions to an online smart business-matching platform to help enterprises connect with business partners proactively.

If you would like to market your alcoholic beverages to the global market, leave us a message and we will get back to you for our promotional package: