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Senior Living – How to Best Leverage its Market Potential

Aging population worldwide is not news, as cited by various sources such as the World Health Organization (WHO) and the Organisation for Economic Co-operation and Development (OECD). The pace of this demographic shift is faster than in the past, with the senior (aged 60 or above) proportion nearly double from 12% to 22% from 2015 throughout to 2050. 

Moving to senior living communities is not only a lifestyle change but also a financial decision. As a sourcing agent, buyer, or supplier, it’s crucial to understand the factors that influence seniors’ choice of lifestyle and how to offer quality senior living solutions that meet their needs. This article discusses some important points that will help you make informed decisions when buying or supplying for this particular age group.

For many seniors, it is difficult to maintain their homes and stay socially active. As a supplier, it’s important to prioritize quality of life when designing senior living solutions. Products that promote seniors’ physical, emotional, and social well-being are more likely to receive high satisfaction scores. Examples include hearing aid, SOS GPS Tracker, nursing pad etc. 

Read more: 8 Essentials for Medical & Healthcare Practitioners

A combination of life quality and safety makes seniors' days easier.

2. Design for Elderly Safety

When sourcing for senior living products, safety should be a top consideration. Seniors are more prone to falls, and it’s important to prioritize safety measures in product design. For suppliers, it’s important to look into government regulations and industry standards on senior living safety and design products that comply. Buyers should ensure that safety measures are in place, such as grab bars and non-slip floors, among other features.

Safety always comes first when designing elderly utilities.

3. Affordability to Seniors

One of the biggest concerns for seniors is affordability. As a sourcing agent or supplier, you should offer senior living solutions that are affordable for seniors without compromising quality. Buyers should also ensure that the suppliers they choose are transparent about the costs and offer a variety of budget-friendly options.

Read more: China’s Elderly Market: Middle-Class Product Purchasers

To help seniors lead fulfilling lives in their golden years, while growing your business at the same time, visit our e-Marketplace to discover more relevant elderly-friendly items: 

Perhaps you also want to share your company development goals with us so as to gain more exposure. Do not hesitate to reach out to us today:

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